Collaborating with eOne Films and Seville Pictures on the English & French theatrical release of CLIFFORD THE BIG RED DOG — We came up with a contest where parents (and their kids) would enter to win a private screening of the film and Clifford related goodies. This activation consisted of a contest website, and social media campaign that would drive participants to the site by getting them to guess where Clifford was on his big red adventure across Canada. (http://www.cliffordcontest.com)

The contest garnered in its three-week flight over 7.9k unique entries (39.5k entries overall) across Canada. I also had the opportunity to run the organic campaign, and always-on social buy, which garnered over 1.17 million impressions between the contest and ticketing site.