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the cowboys, social campaign (lgbtq outreach)

I had the opportunity to work on some LGBTQ outreach for Vortex Media’s COWBOYS starring Steve Zhan, and trans actor Sasha Knight. Partnering up with PFlag Canada, Pride Toronto, and the 519 Community hub, we were able to put together a “socially distanced” screening of COWBOYS and an Instagram LIVE conversation. 

Included with this campaign were a social media buy, content creation, and organic community management. 





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